The Marketing Peer Group, led by Tom Hershberger, is your go-to resource for fresh ideas and proven strategies to tackle today’s marketing challenges. From mastering cross-channel attribution to staying ahead of digital trends and driving innovation with connected products, we focus on what matters most to marketing leaders and practitioners.
Explore new perspectives with our Special Interest Groups (SIGs)—dedicated spaces for collaborative learning and actionable strategies:
- Lead Generation and Sales
Want more leads? Better leads? Higher conversions? This SIG delivers the tools and tactics to boost your results at every stage. Learn about cutting-edge strategies like AI-driven lead scoring, impactful attribution models, and conversion techniques that turn opportunities into wins. - Product Management
The future is connected—and this SIG helps you stay ahead. Explore how to design and market smart, innovative products that solve real-world problems. We’ll discuss IoT integration, customer-driven product development, and how to bring intelligent solutions to market faster.
Let’s get started! Check out our upcoming events and access tools and insights that spark ideas and drive results.
Upcoming Events
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Marketing Peer Group
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 10/23/25 | Marketing Peer Group Hybrid Event - Customer Experience Transformation: Embedding CX into Every Stage of Your Marketing Strategy | Marketing Focus Area | Marketing | Event Details |
| 09/09/25 | Marketing Peer Group Hybrid Event - Optimizing Performance: Creating a Flexible, Data-Driven Marketing Strategy | Marketing Focus Area | Marketing | Event Details |
Lead Generation and Sales Special Interest Group
Explore best practices that bridge the gap between marketing and sales to boost lead quality and conversion rates.
Our Lead Generation and Sales events are designed for leaders and practitioners who want to enhance collaboration, drive better results, and share insights that work.
These sessions offer participants the chance to:
- Discuss shared challenges and effective strategies
- Learn from member presentations that showcase real-world results
- Connect through interactive discussions and peer-driven content
Join us to engage, learn, and contribute to building a stronger community focused on lead generation and sales excellence.
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 08/14/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
| 04/24/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
Product Management Special Interest Group
Elevate your product management capabilities by joining a community dedicated to connected and intelligent product management.
These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.
This forum provides an environment to share best practices and drive better results. Participants will have the opportunity to:
- Engage in emerging topic discussions related to connected and intelligent product management.
- Share and compare strategies for overcoming challenges.
- Gain new perspectives and proven practices to enhance product management, operations, and overall marketplace success.
Join us to be part of a forward-thinking community that is shaping the future of product management through technology and collaboration.
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 11/13/25 | Product Management Special Interest Group - Connected and Intelligent Products - The Hard Truth About IoT – Overcoming Deployment Challenges | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
| 07/10/25 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
View all past Product Management SIG events
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
Questions about the Marketing Practice Area? Contact:
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Phone: 608-265-3299