The Marketing Peer Group, led by Tom Hershberger, provides our members with expert presentations and peer-to-peer discussions which are designed to produce in-depth, actionable insights on topics such as cross-channel attribution and digital marketing trends for marketing directors, managers, and senior practitioners. These presentations on relevant topics can benefit those who are interested in or work in the Marketing field!
Special Interest Groups bring together members with a shared interest in a specific topic for in-depth discussion over several meetings.
The Marketing practice area currently has one Special Interest Group: Product Management.
Select a group below to see all upcoming and past events for that group, and click on an event title to view or download available assets for the event.
Upcoming Events
- February 27, 2025
- March 13, 2025
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Marketing Peer Group
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 02/27/25 | Marketing Peer Group Hybrid Event - Customer Journey Mapping: Creating Seamless Experiences in B2B and B2C | Marketing Focus Area | Marketing | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 10/29/24 | Pilot Event - Lead Generation and Sales | Marketing Focus Area | Marketing | Event Details |
| 08/09/24 | Marketing Peer Group Hybrid Meeting - Marketing Analytics: Using Real-Time Data to Optimize Campaigns and Measure ROI | Marketing Focus Area | Marketing | Event Details |
Product Management Special Interest Group
Glean leading practices and learnings to enhance product management capabilities, product marketing operations and product marketplace success.
This community for product management professionals and product innovation leaders provides a forum to explore best practices for bringing new products to market or developing and enhancing existing products, and is open to all physical goods and services members seeking to improve their current product portfolios.
Spanning several sessions, this SIG will provide a valuable opportunity for participants to:
- Discuss topics of shared interest related to product management at a deeper level.
- Compare approaches for addressing shared challenges.
- Discover new ideas and best practices for product management capabilities, product marketing operations and product marketplace success.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 03/13/25 | Product Management Special Interest Group - Topic To Be Announced Soon | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 11/21/24 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
| 06/05/24 | Product Management Special Interest Group - Leveraging Data-Driven Decision Making in Product Management | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
View all past Product Management SIG events
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
Questions about the Marketing Practice Area? Contact:
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Phone: 608-265-3299