UWEBC
Customer Experience and MarketingMarketing Executives Group

Marketing Executives Retreat

Hosted by UW Credit Union

Join fellow Marketing executives for a candid, executive-level retreat focused on embedding AI into marketing in ways that create lasting business impact — not just incremental efficiency.

 - 2:00 pm CT
In-person

Please login or sign up for a UWEBC Member Account to register for or join this event.

Description

UWEBC is convening an exclusive Marketing Executive Retreat for senior marketing leaders from our member companies at UW Credit Union headquarters in Madison, Wisconsin.
 
The session will be hosted by Anne Norman, UW Credit Union's Chief Marketing and Product Strategy Officer, who will open the day by sharing how her marketing leadership team is approaching AI as a catalyst for fundamentally evolving the marketing function — not just improving efficiency at the margins.
 
Anne challenged her marketing leaders to define and test AI use cases that:
  • Deliver enduring value to the business, not individual productivity gains
  • Materially change how marketing work is done
  • Are embedded as standard operating procedures, rather than one-off tools or prompts
 
Following this perspective, the retreat will shift to participant-driven conversation, allowing executive peers to surface real-world use cases, challenges, and decisions they are navigating as they integrate AI into their marketing organizations.
 
This is a working, discussion-based retreat designed for marketing executives who are actively shaping the future of their teams and capabilities.
 
Attendance is limited to executive-level marketing leaders from UWEBC member companies to ensure candid, high-value discussion.