Marketing Peer GroupLead Generation and Sales Special Interest Group
Lead Generation and Sales
As B2B marketing and sales evolve, staying ahead requires fresh strategies and alignment. This virtual event is your chance to collaborate, learn, and kickstart your success in 2025.
- 11:00 am
Virtual
Description
Scaling lead generation is a challenge every B2B company faces. This session brings real-world insights from UWEBC members and industry experts to help you attract better leads, improve conversions, and align sales and marketing.
You’ll hear from four UWEBC companies on building a scalable lead generation engine and Spencer X. Smith on preventing lost opportunities with better sales and marketing alignment.
Key Learning Outcomes
Walk away with actionable ideas and proven strategies to strengthen your lead generation process. Bring your team and build a more effective, scalable system.
Agenda
- Expert Panel Discussion: Four UWEBC companies share how they scale lead generation and improve lead quality.
- Spencer X. Smith Presentation: Ensure seamless sales and marketing handoffs to keep leads from slipping through the cracks.
- Interactive Breakouts: Discuss challenges, share insights, and explore new strategies with peers.