Wisconsin IoT Council Third Quarter Symposium 2025
Explore how leading organizations are embedding AI and IoT into their products to deliver smarter service models, drive new revenue streams, and create compelling customer experiences.
- 3:00 PM
Description
Connected products aren’t just a trend, they’re shaping the future of entire industries. This session helps product and business leaders see where new opportunities are emerging and how to get started with practical, scalable steps. Through expert perspectives and real-world experience, you'll learn what it takes to succeed—from early design decisions to delivering long-term business impact. Participants will leave with both inspiration and actionable ideas to guide their next steps in smart product development.
This event is designed for product managers, engineers, and innovation leaders who are building or envisioning connected products, as well as business development teams shaping future strategies. It also offers valuable insights for operations, marketing, and sales professionals looking to support and communicate the value of intelligent products.
The morning session of this event will be led by UWEBC Marketing Practice Director Tom Hershberger and features incredible speakers from i3 and Komatsu. We're also excited to welcome panelists Scott Laurila, CMO at Greenheck, Nikki Falk, Product Manager for IoT and Telematics at HED, and Reggie Smith, AI Project Manager at Northcentral Technical College.
About our Speakers
Ben Arciszewski
Benjamin Arciszewski is the Director of Software Development at i3 Product Development, where he leads a diverse team of mobile, server-side, and web developers, along with data scientists and AI specialists. With over 26 years in the software industry and the last 8 at i3PD, Ben brings a deep well of experience across banking, insurance, internet startups, and now the connected product space.
David Parks
David L. Parks is the Senior Manager of Data Science & Analytics at Komatsu where he leads Komatsu Mining Technologies data-as-a-service initiative for a $13.6 billion dollar business segment. His team focuses on data science and AI development for Komatsu’s surface mining fleet, pioneering innovations in autonomous systems development, electrification, and remote equipment optimization.
Tom Hershberger
Tom Hershberger serves as the Marketing Practice Director for the UWEBC, working with member companies to enable peer-to-peer learning. Tom believes in the power of collaborative exchange and strives to create an environment where innovation, learning, and practical application intersect. Through his guidance, member companies not only learn from each other but also build valuable networks that extend beyond traditional learning.
This event will be held in person only, at the Northcentral Technical College in Wausau, WI.
UWEBC members can use the discount code WIOTQ3 when registering for a $10 discount!
Agenda Items
| 10:00 AM | Kickoff: Why Smart Products Are a Smart Move |
| Kick things off with why AI and IoT are transforming how we build and deliver products and what that means for your business. Presenter: Tom Hershberger (UWEBC) Time: 10 minutes | |
| 10:10 AM | Designing with Intelligence – From Concept to Connected |
| See how smart teams are baking intelligence into products from day one and what it takes to get it right from the start. Presenter: Ben Arciszewski Director of Software Development at i3 Product Development Time: 30 minutes | |
| 10:40 AM | From Data to Dollars – Making Smart Products Deliver |
| It’s not just about gathering data, it’s about using it to unlock new value for customers, service teams, and your bottom line. Presenter: David Parks, Senior Manager of Data Science & Analytics at Komatsu Time: 45 minutes | |
| 11:25 AM | Panel: Lessons from the Front Lines – What It Takes to Win with Smart Products |
| A real-world look from leaders who’ve done the work. Hear what’s worked, what hasn’t, and how they’re planning what’s next. Panel Members: Scott Laurila, CMO at Greenheck Nikki Falk, Product Manager for IoT & Telematics at HED Reggie Smith, AI Project Manager at Northcentral Technical College Moderator: Tom Hershberger, Marketing Practice Director, UWEBC Time: 45 minutes | |
| 12:10 PM | Wrap-Up: Takeaways and Take-Action Ideas |
| We’ll call out key takeaways and share three action-ready ideas you can bring straight to your team. Presenter: Tom Hershberger (UWEBC) Time: 5 minutes | |
| 12:15 PM | Networking Lunch |
| 1:00 PM | Hands-On Application led by WMEP |
| Discover the power of artificial intelligence in real-world manufacturing with a hands-on session led by WMEP Manufacturing Solutions. Learn how AI can optimize operations, boost productivity, and drive smarter decision-making on the floor. Presenter: WMEP Time: 2 hours |
Additional Information
Location: Northcentral Technical College room E102Location Address: 1000 W Campus Drive, Wausau, WI 54401
Contact: Events Team, events@uwebc.wisc.edu