Marketing Peer Group Web Meeting

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, the May 13 Peer Group meeting will be held via web only to allow our members a convenient and safe way to attend.

Social media constantly changes. Newer platforms, like TikTok, Houseparty and Yobu, are gaining steam every day. While more established platforms, like Facebook, Instagram and Reddit, are tweaking offerings and rules of engagement. Hear from our experts on how to keep up and ultimately master your social strategy.

Our webcast will cover two key areas:

• Organic Social – In the first half of our event, hear how member companies Sargento and Associated Bank approached and grew their social presence and programs.
• Paid Social – In the second half, learn from well-known social experts on how to best leverage Facebook, Instagram, LinkedIn and other paid advertising options.

Your presenters will include:

• Jasmine Riedemann, Social Media Manager, Sargento Foods
• Stephanie Bray and Meagan Lichtenwalner, Social Media Specialists, Associated Bank
• Susan Wenograd, CMO, Aimclear
• Eric Southwell, Chief Advertising Officer, Supreme Optimization

  Agenda

  9:00 AM	Opening Remarks and Plan for the Day
  	Chris Murray, UWEBC
  9:10 AM	Trends and Influencer Strategies
  	Jasmine Riedemann, Social Media Manager, Sargento Foods
  9:50 AM	Auditing Your Social Program
  	Stephanie Bray and Meagan Lichtenwalner, Social Media Specialists, Associated Bank
  10:30 AM	Break
  10:35 AM	Consumer Paid: Facebook and Instagram Strategies
  	Susan Wenograd, CMO, Aimclear
  11:15 AM	B2B Paid: Strategies for LinkedIn and Other Traffic Driving Platforms.
  	Eric Southwell, Chief Advertising Officer, Supreme Optimization
  11:55 AM	Wrap-up
  	Chris Murray, UWEBC
  12:00 PM	Adjourn