Optimizing Performance: Creating a Flexible, Data-Driven Marketing Strategy
- 2:00 PM
Description
In today’s fast-changing marketing landscape, adaptability and data fluency are essential for staying competitive. This session will give your team the insights, tools, and frameworks to craft flexible, data-driven strategies that fuel measurable results.
What to Expect:
- Case Study: Badger Meter - Bill Blank, Director of Global Marketing Communications, shares how Badger Meter leveraged their new BlueEdge platform to align teams and accelerate growth.
- Discussion Panel: Marketing leaders from Fiskars, Kohler, and UW Credit Union explore how data is transforming their strategies and decision-making.
- Breakout Discussions: Get hands-on with peers to solve real-world marketing challenges through guided, collaborative sessions.
This is a hands-on opportunity for your entire team to learn, connect, and develop actionable strategies that can immediately benefit your organization.
Supercharge your marketing strategy with this deep dive into flexibility and performance optimization. Join us to ensure your campaigns not only adapt but thrive in a rapidly evolving landscape.
Let's make it in person! Maximize your networking opportunities and take advantage of the interactive sessions by attending onsite in Madison.
Register now to secure your spot!
Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for breakout discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!
Online Streaming Available: If you can't make it to the event in person (or if in-person registration has reached capacity), you can still register to attend online. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in breakout discussions, ask questions or take advantage of networking opportunities. To attend virtually, click the "Register for virtual" button on this event's homepage. You will receive a confirmation email with the link to join a week before the meeting, and you can find the link to join on this page as well.
Add this event to your calendar
Please note that adding the event to your calendar is not the same as registering. Please also use the button above to register for this event.
Agenda Items
| 9:00 AM | Opening Remarks |
| 9:10 AM | Group Exercise |
| 9:30 AM | Case Study: Badger Meter |
| Bill Blank | |
| 10:30 AM | Break |
| 10:40 AM | Discussion Panel |
| Fiskars, Kohler, and UW Credit Union | |
| 11:30 AM | Online Breakout Discussion |
| 11:30 AM | Onsite Lunch |
| 12:30 PM | Onsite Breakout Discussion 1 |
| 1:15 PM | Onsite Breakout Discussion 1 |
Additional Information
Location: UW-Madison Pyle Center (In-person); Zoom (Virtual)Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Events Team, events@uwebc.wisc.edu