From Products to Platforms – Are You Selling a Product or Building an Ecosystem?

April 15, 2025 9:00 AM - 11:15 AM

Event Assets

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1. Full Event Recording: From Products to Platforms – Are You Selling a Product or Building an Ecosystem? File Type: Video
2. UWEBC Presentation Slides: From Products to Platforms: Are You Selling a Product or Building an Ecosystem? File Type: PDF
3. Denise Tilles Presentation Slides: From Products to Ecosystem: Organizational Transformation File Type: PDF
4. Generac Presentation Slides: Member Discussion Panel File Type: PDF
5. Additional Resources from Denise Tilles File Type: PDF

Description

Product Management Group – Connected and Intelligent Products

Join us for an engaging discussion on the evolving role of product management in shaping connected and intelligent products. This event is designed for product managers and cross-functional leaders ready to transform their approach and drive smarter, customer-focused solutions in today’s fast-changing landscape.

The most successful companies aren’t just selling products—they’re building platforms that drive ongoing value through data, software, and services. This shift is transforming business models, customer relationships, and product management strategies.

About this event

This session begins our 2025 Product Management Special Interest Group (PMSIG) discussions, focusing on how companies are evolving beyond standalone products into connected ecosystems. We’ll explore both the strategy and technical execution behind this shift—what works, what doesn’t, and what’s next.

Why You and Your Team Should Participate

See how companies are successfully transitioning from products to platforms
Explore new ways to build customer loyalty and recurring revenue
Learn how industry leaders manage IoT, OTA updates, and platform adoption

Join product leaders from UWEBC member companies to discuss best practices, challenges, and real-world examples from those leading the way.

Mark Your Calendar and Register Today!

Consider inviting your entire product management team to participate together. Use this session as a catalyst for team alignment, idea generation, and meaningful discussions that can drive your next big breakthrough. Don’t miss this opportunity to stay ahead of the curve and shape the future of product management in the connected product landscape.

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Agenda Items

9:00 AM	Welcome & Opening Remarks

9:10 AM	Industry Expert Presentation
	Denise Tilles
9:20 AM	Member Discussion Panel (David Dwight)
	- Badger Meter (Matt Menzel) - Clarios (Christina Yarnold) - CNH (Tahd McGinnis) - Generac (Brad Rocole) - Sub-Zero (Chris Hanson)
10:45 AM	Breakout Discussions

11:10 AM	Wrap-up and Adjourn

Additional Information

Location: Zoom

Contact: Events Team, events@uwebc.wisc.edu