E-Retailer Special Interest Group Web Meeting

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

We're convening a Zoom meeting for our E-Retailer Special Interest Group to address issues and opportunities posed during this challenging time. Please join us for an informal, round robin discussion with your e-commerce peers where you'll have a chance to gain insights on what others are doing and observing with rapidly changing marketplaces.

Some of the topics we will explore include:

• Overall COVID-19 Impacts, such as Amazon changes
• How to intensify “low cost” channels like Email and SEO in times of tighter budgets
• Clearance/closeout tactics – ways companies can address soft sales (e.g. get rid of excess inventory)
  Participate in Customizing the Agenda: Help shape our discussion – and maximize its relevance for you – by suggesting topics of interest when you register.

  Agenda

  9:00 AM	Introduction and Plan For The Day
  	Chris Murray, UWEBC
  9:05 AM	Insights from The Honest Company
  	Guest speaker Kurt Kober, V.P. retail and e-commerce
  9:20 AM	Round Robin Sharing
  	Each attendee will have 3-5 minutes to share challenges/learnings
  10:00 AM	Full Group Discussion
  	15/45 Discussion: 3 topics (voted on), 15 minutes each, over 45 minutes.
  10:45 AM	Wrap up
  	Chris Murray, UWEBC
  11:00 AM	Adjourn