Marketing Analytics: Using Real-Time Data to Optimize Campaigns and Measure ROI
- 2:00 PM
Description
Join us for an engaging session where we explore the power of real-time data in driving marketing success. This event is designed for marketing practitioners eager to stay ahead of the curve and enhance their campaigns' effectiveness.
Key Highlights:
- Member Presentations: Gain insights from three member companies as they share their experiences and strategies with topics such as:
- Measuring ROI with Real-Time Analytics
- Leveraging AI and Machine Learning in Marketing Analytics
- Integrating Real-Time Data into Marketing Strategies
- Enhancing Customer Experience with Real-Time Insights
- Breakout Sessions: Participate in interactive breakout sessions, providing a platform for peer-to-peer discussions, networking, and the exchange of ideas and solutions.
Whether you're focused on improving your data-driven decision-making, exploring the latest in AI and machine learning, or enhancing your customer experience, this event offers valuable takeaways for everyone.
Don’t miss this opportunity to learn from industry leaders and connect with fellow marketing professionals.
Register now to secure your spot!
Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!
Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for virtual" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.
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Agenda Items
| 8:30 AM | Networking & Breakfast |
| 9:00 AM | Opening Remarks |
| 9:15 AM | Ice Breaker and Introductions |
| 9:25 AM | Member Spotlight #1 |
| Schneider | |
| 10:00 AM | Member Spotlight #2 |
| Brunswick/Mercury Marine | |
| 10:30 AM | Break |
| 10:40 AM | Member Spotlight #3 |
| SAP | |
| 11:15 AM | Industry Expert |
| enosix | |
| 11:30 AM | Virtual Breakout Discussion & Wrap-up |
| 11:30 AM | Onsite Lunch |
| 12:30 PM | Onsite Breakout Discussion 1 |
| 1:10 PM | Onsite Breakout Discussion 2 |
| 1:50 PM | Onsite Wrap-up |
Additional Information
Location: UW-Madison Pyle Center (In-person); EventsAir (Virtual)Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Events Team, events@uwebc.wisc.edu