UWEBC

Lead Generation and Sales

- 11:00 AM

Please login or sign up for a UWEBC Member Account to register for or join this event.

Description

B2B Lead Generation and Sales Event

If scaling lead generation feels harder than ever, you’re not alone. This virtual session brings together practical strategies and member success stories to help your team attract better leads, improve conversion rates, and align marketing and sales from start to finish.

Whether you're defining strategy or working leads every day, you'll walk away with ideas you can apply right away.

Why Attend?

This session is built for both strategic leaders and hands-on team members. Bring your group, gather ideas, and get aligned around smarter lead generation for 2025.

Agenda Highlights

Feature Session: KlientBoost

From Click to Close: Smarter B2B Lead Gen That Drives Sales

KlientBoost will share how B2B teams are aligning marketing and sales to generate more qualified leads—and move them through the funnel more effectively. You'll see real examples, actionable tactics, and Gen AI tips you can start using now.

Topics include:

  • Defining and targeting high-fit accounts
  • What’s working in today’s multi-channel campaigns
  • Improving landing pages and conversion rates
  • Smarter lead scoring and handoffs to sales
  • KPIs that tie effort to results

    Member Panel: Real-World Lessons in Lead Gen

    Hear how UWEBC companies are putting strategy into action. This panel will dig into:

    • Metrics That Matter: How teams track what’s working, from pipeline to revenue
    • Lead Qualification That Sticks: Managing IQL, MQL, and SQL stages, and what content supports each
    • Making Strategy Real: Turning big-picture goals into day-to-day alignment between sales and marketing

    Interactive Breakouts

    Connect with peers, compare approaches, and explore new ideas in facilitated small group discussions.

    Mark Your Calendar and Register Today!

    As B2B marketing and sales evolve, staying ahead requires fresh strategies and alignment. This virtual event is your chance to collaborate, learn, and kickstart your success in 2025. Don’t wait—register now and be part of the conversation shaping the future of lead generation!

    Add this event to your calendar

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    Additional Information

    Location: Zoom
    Contact: Events Team, events@uwebc.wisc.edu