Lead Generation and Sales
- 11:00 AM
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Description
If scaling lead generation feels harder than ever, you’re not alone. This virtual session brings together practical strategies and member success stories to help your team attract better leads, improve conversion rates, and align marketing and sales from start to finish.
Whether you're defining strategy or working leads every day, you'll walk away with ideas you can apply right away.
Why Attend?
This session is built for both strategic leaders and hands-on team members. Bring your group, gather ideas, and get aligned around smarter lead generation for 2025.
Agenda Highlights
Feature Session: KlientBoost
From Click to Close: Smarter B2B Lead Gen That Drives Sales
KlientBoost will share how B2B teams are aligning marketing and sales to generate more qualified leads—and move them through the funnel more effectively. You'll see real examples, actionable tactics, and Gen AI tips you can start using now.
Topics include:
Member Panel: Real-World Lessons in Lead Gen
Hear how UWEBC companies are putting strategy into action. This panel will dig into:
- Metrics That Matter: How teams track what’s working, from pipeline to revenue
- Lead Qualification That Sticks: Managing IQL, MQL, and SQL stages, and what content supports each
- Making Strategy Real: Turning big-picture goals into day-to-day alignment between sales and marketing
Interactive Breakouts
Connect with peers, compare approaches, and explore new ideas in facilitated small group discussions.
Mark Your Calendar and Register Today!
As B2B marketing and sales evolve, staying ahead requires fresh strategies and alignment. This virtual event is your chance to collaborate, learn, and kickstart your success in 2025. Don’t wait—register now and be part of the conversation shaping the future of lead generation!
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Additional Information
Location: ZoomContact: Events Team, events@uwebc.wisc.edu