Experience Management Boot Camp

Learn the fundamental competencies required to build and mature your XM, CX, and EX programs.

- January 10, 2023 4:00 PM

Description

The UWEBC, in collaboration with Qualtrics XM Institute, is proud to bring this Boot Camp in the Discipline of Experience Management exclusively to the UWEBC network.

Customer Experience (CX) has risen to be a top focus for all organizations, blending Customer Service and Marketing as customer journeys now blend the physical with the digital. The more we learn about how our customers’ perceptions of their experiences with our brands are formed, the more we realize how important and intertwined their experiences with our teams, products and communication channels are.

Experience Management (XM) is a discipline that encompasses customer, employee, product, and brand experiences. This Boot Camp will teach the fundamental competencies required to build and mature your XM, CX, and EX programs. In doing so, it will provide an unparalleled opportunity to look at your business through a new lens, giving you the language and tools to raise the bar on experiences with your brand.

Following two, full-day in-person classroom sessions, instructed by expert Greg Chase of the Qualtrics XM Institute, attendees will have the opportunity to fortify their learning by participating in three virtual collaborative learning sessions with classmates, facilitated by UWEBC Customer Service Practice Director Matthew Cone, to share and discuss experiences around applying the methods, processes, and tools learned in the class.

Learn more about this Boot Camp

Additional Information

Location: UW-Madison Pyle Center
Location Address: 702 Langdon Street, Madison, WI 53706
Contact: Matthew Cone, (608) 263-0635, matthew.cone@uwebc.wisc.edu