Approaches to Leading and Managing a Marketing Team Today

Gain new ideas for enhancing the impact of your team by learning about the approaches of marketing leaders from fellow UWEBC member companies.

November 10, 2020 9:00 AM - 12:00 PM

Event Assets

Description

The health and safety of our members is the UWEBC’s top priority. UW–Madison is monitoring the COVID-19 situation in collaboration with local, state and federal agencies. Based on campus' guidance, this meeting will be held via web only to allow our members a convenient and safe way to attend.

The rapid pace of change concerning customer buying behaviors and preferences – aspects of which have been accelerated by the pandemic situation – has created an imperative for marketing leaders at every level to reassess where their teams focus effort and how work gets done. An increasing "need for speed" is prompting a move toward fit-for-purpose operating models characterized by flatter organizations, faster information flows, more cross-functional collaboration, increased agility and flexible ways of working. How are you as the leader of a team responding to the current moment?

We’ll begin by taking in perspective on our topic from Laura Huggins, AVP of Marketing at UWEBC member company Church Mutual Insurance. Following Laura's talk, you’ll have the opportunity to listen in on a discussion among three marketing leaders around their approaches to leading and managing their teams – and participate in the conversation by asking your questions via live chat. Our panel will feature Keri Brooke (SVP, Marketing - Sales Cloud) of Salesforce, Mark Rothwell (VP, Marketing) of WPS Health Solutions and Jeremiah Gibber (CMO) of RiskLens.

Please join us for this live web session during which you'll have the opportunity to learn about strategies and practices marketing team leaders are employing to organize and manage their teams. From team structure design, to talent acquisition and development, to project and process management, to collaboration methods, we'll share and explore approaches that have proven to be effective for marketing leaders today. (After clicking the Register for Webcast button, you'll be offered the opportunity to submit questions you would like to pose to our speaker and panel discussion participants. Please do that, as we would like to ask as many of your questions as we can!)

Agenda Items

9:00 AM	Opening Remarks and Topic Introduction
9:20 AM	Member Practice Spotlight: Church Mutual Insurance Company
	Laura Huggins – AVP, Marketing
9:50 AM	Audience Q&A with Laura Huggins
10:20 AM	Break
10:30 AM	Marketing Leaders "Fishbowl" Panel Discussion
	Jeremiah Gibber – CMO, RiskLens Keri Brooke – SVP, Marketing - Sales Cloud, Salesforce Mark Rothwell – VP, Marketing, WPS Health Solutions
11:30 AM	Audience Q&A with Marketing Leader Panelists
11:50 AM	Closing Remarks
12:00 PM	Adjourn

Additional Information

Location: Sonic Foundry

Contact: Events Team, events@uwebc.wisc.edu