Marketing Peer GroupProduct Management Special Interest Group

From Products to Platforms

Are You Selling a Product or Building an Ecosystem?

- 11:15 am
Virtual

Description

Join us for an engaging discussion on the evolving role of product management in shaping connected and intelligent products. This event is designed for product managers and cross-functional leaders ready to transform their approach and drive smarter, customer-focused solutions in today’s fast-changing landscape.

Key Learning Outcomes

We’ll explore topics such as:

  • Managing the continuous evolution of connected products
  • Defining and delivering meaningful customer outcomes
  • Leveraging AI and automation to drive innovation
  • Strengthening cross-functional collaboration to achieve product goals

Expect to gain actionable strategies, practical frameworks, and fresh ideas to tackle the challenges of managing connected and intelligent products.

Audience

Consider inviting your entire product management team to participate together. Use this session as a catalyst for team alignment, idea generation, and meaningful discussions that can drive your next big breakthrough. Don’t miss this opportunity to stay ahead of the curve and shape the future of product management in the connected product landscape.